Programming Multiviews Across the Sports Calendar

Written By Lynn Birch

Turning Big Moments into Everyday Engagement

In today’s fragmented viewing landscape, one of the most under-leveraged experiences is the multiview. It’s more than just a flashy feature — it can be the cornerstone of a recurring behavior that drives sustained engagement and revenue.

Solutions like Skreens, which power dynamic, server-side multiviews at scale, are opening new possibilities — but to unlock that potential, multiview must be anchored in intentional programming, habit-building touchpoints, and an inclusive calendar of must-watch moments.

The North Star: Behavioral Engagement, Not Just Tech

Multiviews aren’t just for sports fanatics trying to watch four games at once. They’re for anyone who wants context, choice, and control — and when curated around cultural tentpoles, they become a shared ritual.

The goal is to make multiviews:

  • Expected (always there for the big event),

  • Valuable (context-enhancing, never distracting), and

  • Habit-forming (a feature viewers actively seek out).

To get there, multiview strategies need to be aligned with the natural rhythm of the sports calendar.

The Inclusive Calendar Framework

By using a combined calendar of tentpole events and regular league play, you can deliver curated multiviews that serve different audience types — from superfans to casual scrollers — all year long.

You don’t just show more games. You show the right games, the right way, at the right moment.

Full-year Sports Calendar: Tentpole + League Play Integration

Monetization: From Tentpoles to Tiers

Multiview can become a revenue engine, not just a feature:

  • Sponsored Views: Brands can own curated multiviews around events (e.g., “Heineken’s Rivalry Watch”).

  • Upsell Tiers: Offer 2-up for free, 4-up for premium (ideal during playoffs or packed slates).

  • Ad Zones: Reserve ad inventory in-between panes, or swap in targeted offers in low-activity frames.

The key is to pair monetization strategy with event gravity — build packages around:

  • The NCAA Women’s Final Four (now topping 10M viewers),

  • The NWSL playoffs (high social engagement),

  • Or the Wimbledon finals (simultaneous M+W coverage).

Inclusion = Scale

The traditional “Big 12” sports calendar is no longer just male-dominated leagues. The WNBA, NWSL, NCAA Women’s Basketball, and global women’s soccer are rewriting the attention playbook.

Multiview allows these rising events to be positioned alongside legacy content, giving them equal screen time — and giving viewers a reason to discover them.

This strategy supports both growth audiences and values-driven sponsors, and makes your platform a destination for what’s next, not just what’s now.

Final Thoughts

Multiview is not just about giving fans more content. It’s about curating a new behavior. One that:

  • Mirrors the rhythms of the sports world,

  • Rewards discovery, and

  • Unlocks year-round monetization.

With the right calendar, content strategy, and monetization model, multiviews can evolve from novelty to necessity — and become your most valuable screen.

Platforms like Skreens are making this shift possible with server-side multiview technology, enabling low-latency, scalable experiences that integrate seamlessly across devices. This approach minimizes friction for broadcasters and maximizes value for audiences. Reach out to Skreens for further information or to schedule a live demo or proof of concept.

Lynn Birch