Skreens Expands Leadership: Lynn Birch Joins Board of Directors as Observer & Advisor; Peter Scott, Ashish Patel, and Joel Derrico Appointed to Strategic Advisory Board

The move strengthens team-wide expertise across business strategy, sports content, cloud video, and next-generation AI video innovation.

[Boston, MA] – Skreens announced the appointment of Co-Founder and Chief Product Officer Lynn Birch to its Board of Directors as a Board Observer and Advisor, further strengthening the company’s leadership team. In addition, Skreens has expanded its Strategic Advisory Board with the appointments of industry veterans Peter Scott, Ashish Patel, and Joel Derrico, bringing decades of experience across sports media, cloud infrastructure, and advanced video technology to support Skreens’ mission of transforming live sports entertainment. The expansion strengthens Skreens’ ability to scale its patented Tessera™ Build-Your-Own Multiview (BYOMV) platform and deliver the next evolution of subscriber-driven live sports experiences.

Industry Leaders Expanding Skreens

Lynn Birch
Lynn Birch, Co-Founder and Chief Product Officer of Skreens, brings more than three decades of product and engineering leadership across video, networking, and hardware/software systems. Before co-founding Skreens in 2014, she led advanced products and product management at IneoQuest (later acquired by Telestream), following earlier roles at US Robotics/3Com, and Motorola’s Information Systems Group. She holds a B.S. in Electrical Engineering from the University of Rhode Island and an M.S. in Innovation from Northeastern University’s D’Amore-McKim School of Business, and has been active as a public speaker with Innovation Women and as an adjunct professor at New England Institute of Technology. As a Board Observer and Advisor at Skreens, Birch leverages deep domain expertise in semiconductor, cloud video, AI technology, and product scaling to guide the company’s roadmap and partnerships.

“I’m excited to join the Skreens Board as the company advances toward a bold vision for the future of personalized video. With Tessera™, Skreens is already redefining go-to-market strategies for traditional video distribution by enabling MVPDs and content owners to boost profitability through multiview experiences for subscribers. Coupled with a powerful, game-changing roadmap toward Agentic AI-powered hyper-personalization, I’m confident we can realize this vision,” said Lynn Birch.

Peter Scott
Peter Scott is recognized across the industry as a pioneer in sports content distribution, video technology, and digital innovation. He is an Emmy-winning digital strategist with deep experience at the intersection of sports, media, and technology. He is the current Chief Strategy Advisor at Play Anywhere and former VP of Emerging Media & Innovation at Warner Bros. Discovery, where he led initiatives in interactive viewing, live virtual production, sports betting, ecommerce, and NIL across Turner Sports (NBA, NHL, MLB, March Madness) while building partnerships in AI and computer vision. Previously, as VP of Emerging Media at Turner Studios, he modernized production for TNT, TBS, and Adult Swim and scaled social content across major platforms.  

“We are seeing more and more signs that sports fans want to control how they watch their favorite sports content. Build your own video multiview empowers fans to create their own personalized experience.  Skreens Tessera™ allows leagues, distributors and rights holders to give sports fans this special gift,” said Pete Scott.

Ashish Patel
Ashish Patel brings a proven track record of leadership from MediaKind, where he led critical initiatives in broadcast and cloud-based streaming platforms. Prior to MediaKind, Ashish held senior roles at Amazon Prime Video, Comcast, and Meta (Facebook), where he contributed to scaling video infrastructure to billions of users. His expertise bridges traditional broadcast, hyperscaler cloud ecosystems, and next-generation video delivery, positioning him to help Skreens accelerate adoption of BYOMV across global operators.

“Skreens’ Tessera™ platform is exactly the kind of innovation that will help providers thrive in the cloud-first era. By enabling scalable, subscriber-driven multiviews, Skreens is pushing the boundaries of what’s possible with hyper-personalized live video with agentic AI agent assistance,” said Ash Patel.

Joel Derrico
Joel Derrico brings a deep engineering pedigree to the Advisory Board, with multiple advanced degrees including a PhD in Electrical Engineering from Georgia Tech and UPenn and extensive experience in system design, signal processing, and next-generation video platforms. A recognized industry leader; he sits on the advisory boards of Mediaexcel and Qligent, chairs the SCTE Digital Program Insertion (DPI) Work Group and has contributed to key standards including SCTE 35, 130, and 224. His hands-on expertise and academic foundation will accelerate Skreens’ innovation in live streaming, low-latency delivery, and AI-assisted personalization..

“Skreens is building the architecture for the future of interactive live video. I’m excited to contribute to advancing Tessera™ and expanding the technical capabilities that make personalized sports experiences seamless and scalable,” said Joel Derrico.

Skreens Leadership Perspective

“We are proud to welcome Lynn to the Board of Directors, alongside Ash, Peter, and Joel to the Skreens Strategic Advisory Board. Each brings unique expertise that strengthens our leadership bench. Together, they form an advisory team that will guide Skreens in delivering greater value to customers and partners across the live video ecosystem. As live sports entertainment rapidly evolves—from traditional broadcast to multiview, to Build-Your-Own-Multiview (BYOMV), and ultimately to AI-driven hyper-personalization—this group will help position Skreens at the forefront of the industry,”  said Marc Todd, CEO at Skreens.

“These extraordinary talents reflect the multiple facets of what makes Skreens distinctive: Lynn’s deep commitment to innovating with partners and delivering results at scale; Pete’s exceptional track record at the intersection of media innovation and sport; Ash’s uncommon ability to connect dots across the ecosystem; and Joel’s mastery of frontier technology.” said Niko Canner, Chairman of the Board at Skreens.

About Skreens

Skreens is a deep technology company centered around video personalization and AI-powered hyper-personalization platforms. Its patented and patent pending technologies enable service providers to create dynamic, interactive, and immersive live video experiences for sports, entertainment, and beyond. Skreens is powering the future of subscriber engagement, where fans don’t just watch—they take control.

Media Contact:
Nolan Kruse
nolan.kruse@skreens.com